Who am I?
What's up! I'm a social media strategist (with 10 years of experience), photographer, and writer residing in Atlanta, GA. I'm known for my music and lifestyle photography, with work created for & featured by brands like Netflix, Athleta, Spotify, ESSENCE, Lucky Brand, Martell, and more. I have a B.S. in Marketing and International Business from the University of Central Florida.
In 2022, I worked as Head of Social Media for UPROXX. In 2023, I worked as a Social Media Marketing Manager with Spotify. Currently, I work as a freelance social media and brand strategist, developing digital campaigns and consulting with top brands and agencies.
I’m also the founder of Yams – a media company and social media community for R&B music lovers. I've built the following to over 300,000 followers across social media platforms since launching the brand in December 2022. 🍠
In my spare time, you'll probably find me at a music festival getting lost in the music, at a bar catching up with friends, or roaming around the city in search of cool street art to photograph.
I'm currently Atlanta-based, but available for travel.
Clients:
Spotify, UPROXX (Warner Music Group), Walmart, Ericsson, RCA Records, Disney, Netflix, Visit South Walton, Essence Magazine, Emeril Lagasse Foundation, New Orleans Tourism and Marketing Corporation, Louisiana Tourism Board, Martell, Fireball Whisky’, French Market Coffee, DutchMasters Cigars and more
Bylines:
Creator-brand partnerships: What brands need to know – Hashtag Paid
What Social Media Managers Can Learn from Stan Culture – Later
Sol Blume Festival Is A Dream Escape For R&B And Hip-Hop Lovers – UPROXX
BUKU Music + Art Project 2022: A Photo Recap – UPROXX
30 Impactful Black Creators to Follow on Social Media – Later
How Brands Can Celebrate Juneteenth on Social Media – Later
How To Use Twitter Spaces – Later
How to Use Twitter for Business – Later
The Impact of Brand Consistency on Social Media – Slate Teams
25 Social Media Content Ideas to Level Up Your Strategy – Later
How to Get More Engagement on Your Social Media Posts – Later
Making Money as a Content Creator – Later
Introducing: Twitter Super Follows – Later
Press:
Later panel – Ways to Help: Support Black Owned Businesses and Creators (Year-Round!)
Hashtag Paid – The Black Creators making their mark in 2022
Twitter Spaces presents: Create & Conquer by Justin Shiels